Kids love dramatic play that allows them to step into different roles and pretend. Toca Store provides an on-screen opportunity for player to pretend that they are a shop keeper. First, they must decide what five products their store sells (dolls? carrots? laundry soap? There's a whole catalog of options!). Once the store has been stocked, they are open for business. This is where the game shines as a two-player game -- one person plays the shopkeeper and the other person shops. An element of math comes into play at the register as items are purchased and money goes from the shopper's coin purse into the cash register and at the end, a receipt is shown on the screen, listing all the purchases and their costs and the grand total bill.